The Coach Spring 2015 collection isn’t for the “classic” American beauty; this time around Stuart Vevers is crafting for the outsiders and the misfits. Drawn from a look at American subcultures, it’s a lineup that celebrates the quirky girl, taking shape in animal prints, flatforms, fuzzy, colored coats, and bold, rainbow-hued miniskirts.
Referenced cult like cinema “Paris, Texas,” “Lost Highway,” “Blue Velvet” was aiming to bring something unexpected to the brand. It’s the stuff we imagine Tavi Gevinson has hanging in her closet, a riff on the ’60s with bits of ’90s and ’70s flair and that appealed to us: that Coach could speak to a generation that doesn’t have all these automatic references. Despite the roar of filmic Americana in the collection, the courageous mishmash—bleeding leopard-prints, fuzzy textures mixed with off-color gloss patents—calls to mind the irreverent beat of London’s street-style kids. This is, after all, the very British Stuart Vevers pressing reset at a very American institution.