Alexander McQueen Spring 2017 Menswear took a sensibility on a journey through a sequence of atmospheric and exotic images created by Julia Hetta.
Alexander McQueen decided to take a different approach this season and present their spring 2017 collection in a series of atmospheric images photographed by Julia Hetta as its creative director Sarah Burton is on maternity leave, but that did not diminish the impact of this dreamy, romantic collection.
This season, the house took this trademark sensibility on a journey through the swinging 1960s streets of London and into the exotic bazaars of Empire-era India. Tradition was molded with a youthful curiosity and sense of adventure, expressed through a palette of “safari colors” and “sun-bleached leopard prints.” Ornate embellishments and Maharaja-worthy bedazzlements compounded to create a collection that mixed two very different pasts into a luxurious present of wistful irreverence. While the clothes themselves seemed of another time period, there were sneakers which apparently are the first thing to sell out when McQueen collection hit stores.
With Hetta’s handsome lookbook images themselves, this collection is one that is truly McQueen in that it contains a dark and moody detail. All the while being made with the quality tailoring that the British brand has become iconic for. According to Harley Hughes, McQueen’s head of menswear design stated “You wouldn’t get [Hetta’s painterly images] from a show”, which is perfectly fit the archival, aged aesthetic.