Dior goes to Tokyo with two consecutive presentations. Maria Grazia Chiuri and Kris Van Assche emphasize the strength of the brand’s relationship with Japan.
The French fashion house, Dior, has jetted off to Japan where the label opens a new store, Thursday, April 20, in Ginza Six, a spectacular luxury shopping mall in central Tokyo. Dior is celebrating the opening with two fashion shows in the Japanese capital – a couture show and a men’s show.
In an attempt to emphasize and bring forth Dior’s connection with Japan, which is an “important market” for the fashion brand, Maria Grazia Chiuri, the house’s artistic director for women’s, drew her inspiration from the country’s synonymous cherry blossoms and Christian Dior’s 1953 “Jardin Japonais” dress for her latest creations, in keeping with the sensibilities of the target market.
For the Tokyo show, Dior transformed the rooftop garden of the new Ginza Six retail complex into a fantastical wonderland that mimicked the set of the original Paris presentation. Dior’s love of gardens, which inspired the spring couture collection, meshed perfectly with the Japan theme, which was manifested in beautiful gowns and separates embellished with delicately hand-painted, embroidered and appliquéd silk and even feather blossoms. There were flowing chiffon dresses, a striking silk coat with an almost straw-like texture, and a dramatic long, fringed raffia skirt and matching tube top.
Shortly following the conclusion of the couture show, the action moved across town to a warehouse-style space, where creative director Kris Van Assche presented Dior Homme’s pre-fall collection for the first time. The Kris Van Assche-designed collection takes classic elements from Dior Homme’s past, and adds new graphic elements that have not previously been utilized by the brand. It features three separate capsules that each have their own unique details: New Wave, Black Carpet, and Dior Scream.
The predominantly black collection includes pieces like suit jackets, wide leg trousers, T-shirts, button-ups, jackets, and other various accessories. Abstract patterns, polka dots, and electric blue hits accent certain pieces as well.
The Dior boutique at Ginza Six will have men’s and women’s ready-to-wear plus accessories departments, over several floors. The collection is now available for purchase exclusively through their new Ginza Six location. Some of the designs featured were Ginza exclusives, but look for the entire Fall 2017 collection to drop globally some time in May.