Under-the-Radar Talent: Irina Gusakova

Under-the-Radar Talent: Irina Gusakova. The eponymous label got drawn to the practical craftsmanship and the elevated level of functionality in Menswear garments.

Contemporary takes on classic European cuts with the strong influence of workwear and sportswear with practicality at its core lie at the heart of the brand identity.

Based and set up in Glasgow the eponymous label was created by Irina Gusakova after completing a Bachelor Degree in Fashion Print at Central Saint Martins and a Masters Course in Fashion and Textiles in Glasgow School of Art. The desire for launching a Menswear brand stemmed from Irina’s fascination with the high quality of construction and the meticulous attention to the detailing and finishings of the mens garments.

Initially working in Womenswear where the focus tends to be on the external and decorative elements Irina got drawn to the practical craftsmanship and the elevated level of functionality found in both workwear and sportswear Menswear garments. The careful consideration of each detail’s placement and the close attention to to the quality of the finishings: what type of seams, closures, hems and trimmings are required for a specific garment for it to provide functionality and comfort to the wearer inspired her to transition to Menswear. 

Focusing on the minimalist cut and simple silhouettes the collection comprises of distinct items such as crinkled wool shirts, waterproof Macs, printed and embossed silk tops and raglan sleeve coats rendered in water-resistant wool. Subtle detailing like 3M reversible hoods, printed silk linings and hidden pockets on sweatshirts and hoodies elevate the basic wardrobe essentials to an enlivened level.

The envisioned customer of the collection is a man (or a woman since the garments are designed to be unisex) with the strong sense of their own style and identity who values the understated and pared-down silhouettes but has an adventurous side that he or she expresses through the playful styling of the garments they wear.

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Designer Irina Gusakova

Photography Igor Termenon

Model Maurice Andressen