The two local streetwear labels dropping new collections at this year’s Urban Sneaker Society. Public Culture and Paradise Youth Club, two of Jakarta’s beloved streetwear angels, will be present at Mandiri’s sneaker and streetwear event this year, and there’s much to anticipate.

Known well among Jakarta’s streetwear aficionados, Urban Sneaker Society, presented by Bank Mandiri, is back this year with another event at District 8, Sudirman Central Business District starting today through Sunday. As a platform connecting lovers of streetwear to all things sneakers, the event has sparked meaningful conversations about streetwear’s shift to mainstream culture and “transits an inclusive narrative for a better movement”. Their mission is to build a bridge between the new and the old, to “respectfully understand” the streetwear culture while “elaborating the intricate stories behind the kicks”, to “walk the same step as the soles were first intended”, to comprehend the “substructure” that was “defined by the community”, and ultimately to challenge the barriers of streetwear itself.

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Joining Urban Sneaker Society for the first time ever in this year’s event is the locally acclaimed streetwear label Public Culture, who are dropping the second line of clothes for their newest and eleventh collection “Midnight Delight”, featuring the brand’s signature crewnecks, graphics tees, and hoodies. This is their third installment of the “Howlin’ Chamber”, an exclusive Public Culture, bringing forth a new experience this time around as the brand invites and collaborates with fourteen artists, including the likes of Alipjon, Muklay, Bujangan Urban, and more in a live painting session. The artworks produced by the painters will then be up for auction, where 100% of the sales go to a youth-supporting charity.

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Also at the event is local brand Paradise Youth Club, who have also recently released their collection entitled “Take Control”. Continuing their “endeavours into the imminent digital apocalypse”, the collection is the nail in the coffin for their previous collection’s ponderings. which focused on enigmatic feelings surrounding the cause and effect of the future, “Take Control” concludes this moodiness, hence the imperative title. The label is inspired by the “digital era” as they come out with strong visuals transformed into tees, coach jackets, hoodies, and rugby shirts wrapped in that staple PYC radiance. (Text Jordinna Joaquin)