Under-the-Radar Talent: Sandy Liang. The New York native who introduced a quirky nonchalance.
A graduate of Parsons The New School For Design, with internships already under belt at Richard Chai, Jason Wu, and Phillip Lim, Sandy Liang is already a fashion insider’s favorite having mastered downtown cool—think items like bikers jackets and low-slung boyfriend jeans. It’s her cool use of girly pastel colors like periwinkle, peony, and powder pink, though, that have really made her standout.
Like most New York babes, Liang knows how to play the game. She smartly seeded her most wow-worthy pieces to models (Soo Joo Park and Caroline Brasch Nielsen have all donned her pieces) and street style starlets for off-duty publicity. Now everyone eyeing Instagram fame wants to know how to get their hands on her clothes.
In a scant five seasons, Liang has become known for her truly outstanding outerwear. Now the New York native introduced another quirky nonchalance, a downtown-cool lace separates for her first resort outing. A bandeau of baby blue lace was stitched atop a gingham shirt. A pink lace dress sported a gingham trompe l’oeil bra and slip set. Atypical flashes of skin, particularly on the back of an unassuming striped button-down, provided the kind of subversive quality her customers crave.
Opening a fashion business straight out of design school hasn’t been easy. “It’s not like there’s a guidebook on how to start your own label,” Liang said to The New York Times. She is dauntless, nonetheless, relying on social media, especially Instagram, to get her message to buyers and media.