Kenzo have teamed up with an experimental art magazine Toilet Paper for their Autumn/Winter 2013 ad campaign. This is the first campaign that Toilet Paper have created with a fashion house. The magazine was founded in 2010 by artist Maurizio Cattelan and photographer PierPaolo Ferrari as an exploration of society’s obsession with imagery.
Toilet Paper images have been reviewed by weekly and art magazines worldwide and appeared in special issues of magazines such as Vice and Hunger. Toilet Paper was also exhibited on the High Line Billboard in Chelsea, NYC in May, 2012. In the same year images taken from the first six issues have been published in an anthology, together with selected narrative texts, that was reviewed in The New York Times’ Top 10 Photo Books.
The series of weird and wonderful surrealist images star American model Sean O’Pry and Japanese actress Rinko Kikuchi alongside a tiger-striped hound and kitten. Since the last two years, Kenzo’s creative directors Humberto Leon and Carol Lim (the founders of Opening Ceremony) have given an eye-opener and inject their original energy into Parisian fashion while updating the brand for a new generation of switched on meme-savvy consumers. This new campaign clearly demonstrates their continued commitment to the offbeat direction and fresh perspective that has enabled them to revitalise the brand so successfully. (Text Teuku Ajie)