ATARASHII GAKKO’S Back With Their New Single ‘Fly High’. The Japanese girl group has turned its head to a unique artistic approach to their new single and album.

ATARASHII GAKKO!, a four-member group that debuted in 2017 and consists of members: Suzuka, Rin, Mizyu, and Kanon, has turned heads for their unique approach to music. Known for their edgy and dynamic take on J-pop, Atarashii Gakko stands out in the music scene for their genre-bending style. Characterized by their usual performance costume–a school uniform which is a common outfit for Jpop artists, Atarashii Gakko combines conventionality with the seemingly unconventional, breathing fresh ideas into the music industry. 

After a year, they are back with a new single, “Fly High,” followed by a new album, “AG! Calling.” “Fly High” encourages listeners to rise above negativity and societal judgments. The song opens with a punchy phonk-esque beat, acting as a wake-up call with lyrics that challenge negative societal behaviors like mocking others and bullying the weak. These questions are addressed in the catchy chorus, where the members repeatedly sing “Fly High,” acting as an energizing anthem that urges listeners to stand up against injustices.

ATARASHII GAKKO’S Back With Their New Single 'Fly High'Another notable part of the song is the pre-chorus, “Don’t be shy, New World, Come on, come on.” These words serve as encouragement for people to rise above judgments and strive for a better society, without turning a blind eye to the discrimination faced by society which they also mentioned in the song where they asked “Who is that guy who is turning a blind eye?”. Additionally, the song promotes self-reflection and personal growth with the line, translated as “Who were you yesterday, who?”, urging listeners to evaluate themselves and pursue self-growth.

The song is accompanied by a music video, which has reached 1.8 million views, and is set in a gym and boxing ring. In true ATARASHII GAKKO fashion, the video would only be complete with a quirky and playful element. The music video serves as a hyperbolic take on strength and unity, showcased through the hypermasculine personas of the group members. The video is a vibrant and exaggerated portrayal of resilience and solidarity, emphasizing the power of coming together and standing strong.

Expressing oneself and authenticity are integral to ATARASHII GAKKO’s essence, and this single perfectly encapsulates the group’s values. The song inspires individuals to “Fly High” despite the obstacles we face in life and encourages self-improvement while remaining authentically ourselves. Overall, the song is a powerful testament to the band’s spirit and motivates listeners to embrace their true selves while striving for personal growth. (Text Emily Naima)

Watch the music video for Fly High below: