Presenting the Three Dimension of One MORAL. MORAL unveils a series of new collections for three different lines in their latest 3 Dimensi event.
On the 17th to 18th of August, Indonesian brand MORAL presented a series of presentations to inaugurate their new collections from all three of their lines. The 2-day event took place in Rubannah Underground Hub, a creative space located in Central Jakarta. For this event, the brand has also partnered up with Intel Evo for the technological support and equipment with the shows’ production. Titled “3 DIMENSI”, which translates to 3 dimensions, this 2-day event is held to “showcase the uniqueness of each line within the same room, with each mode of presentation purposely created differently according to the DNA of each line.”
The 2-day event is kickstarted by the STUDIO MORAL IN FUTURA collection designed by Radhin Mazaya. In case you haven’t heard, STUDIO MORAL IN FUTURA is the label’s casual everyday-wear line, or in short, a Moral line that can easily be pulled off by anyone. The collection is called “FUTURA SPORTS CLUB” and like the title suggests, the pieces were heavily inspired by iconic moments in the world of sports.
To set the tone for the show, the space’s lights were dimmed to a blue lighting and an upbeat techno track pumping through the speakers, turning the minimally-decorated gallery into a momentary club setting. A consistent element that was seen throughout the collection was the usage of reflective fabrics which was further emphasised as guests were encouraged to turn on the flash from their phone as they were recording the models strutting down the runway. Although the collection was young and fresh, it also contained a nostalgic, almost-retro feel with the graphics printed on each article as well as the oversized fit and knee-length sports shorts that gives the feel that these pieces were hidden gems you’ve found while scavenging your dad’s wardrobe.
As the presentation comes to an end, the dim lighting on the set shifts to a clean white one, signifying the shift from STUDIO MORAL IN FUTURA to STUDIOMORAL aka the brand’s ready-to-wear label. This “Collection:01” marks the debut of the newly launched line that offers ‘essential pieces with a unique twist’ designed by Andandika and assisted by Karina Nasywa. Unlike their previous line that offers casual sporty pieces, this one offers a more formal range of essentials that are wearable both at work and on weekends.
For STUDIOMORAL there were a total of 20 looks presented on the show with models walking down the runway with laptops, folders, tumblers, and lanyards, giving the context that this collection was created with an office setting in mind. Despite an eccentric choice of colour palette, and contemporary twists in the shape and form of some pieces, the refined tailoring and structured silhouettes that’s present throughout the entire collection manages to uphold a sophisticated and classy feel.
On the second day, the brand invites guests to experience their MORAL F/W 22-23 collection through an immersive fashion presentation that lets them experience the release with an extra sense of sentimentality. Overnight the runway was transformed into a homey set filled with antique furniture and interiors that reminisce creative director, Andandika Surasetja’s, family home that he grew up in.
“This time the MORAL collection is all about nostalgia. Sweet memories that I always bring wherever I step foot,” says Andandika in the press release, “In previous collections, I’ve told stories about various things; first love, friendship, celebrating youth, contemplation, solitude, and other emotions that I want to express. And this time, it turns out the one and only thing that I want to share is the journey of going back home.”
The collection starts off with a matching set of looks that were created from a wedding gift his parents received, setting the tone for how personal this collection is to the creative director. Incorporating items with a direct connection to Andandika’s upbringing is the common denominator throughout the collection. Another one of these being how the abstract graphics printed onto the mesh fabric present in some of the looks is taken from a painting done by Deppy Adepta Wibawa, who was also close friends with the designer’s father. This said painting has also been presented as a wedding gift to Andandika’s parents and has never been separated from the family home ever since.
MORAL also inserted touches of home into the collection in a quite literal sense, as they use upholstery fabrics that are usually used for sofas and jacquard curtains to create boxy outerwear that has become a signature of the brand. Creating clothing that are wearable and movable in using these fabrics take an extra level of finesse especially with this concept being quite a literal one that could come off as costume-y if done wrong, but the team has managed to create a perfect balance between simple yet strong silhouettes in contrast to the grandiose fabrics being used which made the collection a stunning one.