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Burberry Prorsum Spring 2014 RTW

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  • Christopher Bailey Christopher Bailey

Christopher Bailey was feeling romantic for Spring 2014, it was a light, airy and utterly delectable candy-colored collection for Burberry Prorsum. The “English Rose” collection for Spring/Summer 2014 was gentle and pretty at the same time, focusing on soft palette; rose pink, lavender, dusky mauve, mint, sage green and pale yellow predominating the runway. The silhouette was classic Christopher Bailey, with knot dresses, wrap coats and pencil skirts in pastel shades.

The colour palette and textures may be sweet and dreamy, but there was also a sassiness and a sexiness to the designs. Bailey, who has been at the brand’s helm for more than a decade and has overseen its transition from a fusty label to arguably Britain’s most successful fashion house, added that he was aiming for the sensuousness of being wrapped in a soft blanket in the nude. That played out on the catwalk as models wore nothing but loose unlined wool coats in simple clean shapes. Elsewhere, Bailey dialed up the sex appeal with head-to-toe see-through lace outfits.

Burberry’s show is London Fashion Week’s glitziest production. In an age where Burberry is perceived as the leader in all things, from the slick machine that is its corporate business to its flagship stores and become the first brand ever to broadcast live in 3D worldwide – today Burberry collaborated with Apple to capture the show experience on their new iPhone 5S – this collection felt like a warm blanket.  With a rose petals as ended the show, this season Burberry definitely has a special charm to audiences that other show don’t. (Text Teuku Ajie)