Petit Bateau, the effortlessly French atelier has dreamed up a gorgeous collaboration with the winner of Première Vision Grand Prize at Hyères Festival last year Satu Maaranen. The Finnish designer has designed a capsule collection of nine items for children and women that will go on sale in 280 Petit Bateau stores and a selection of specialty retailers worldwide on April 29.
The collection features classic wardrobe essentials such as t-shirts, sheath dresses, and cardigans and then ramps up the style with its heavy focus on color, print, and experimentation with mixing patterns. Patrick Pergament, chief executive officer of Petit Bateau, said his team had instantly fallen for the hand-painted dégradé blue dresses Maaranen showed in Hyères last year, and were content with her take on its iconic striped jersey. “It’s fun and irreverent, and I think it’s great to play with our codes and have them revisited by people who have a fresh, new, different approach to what we do,” he explained to WWD.
Maraanen was inspired by toothpaste and candy canes to recreate the classic, Petit Bateau’s trademark marinière. Originating far from the fashion world as part of the regulatory uniform for the French Navy, the earliest design of a marinière stipulated that there should be 21 stripes, one for each of Napoleon’s victories. It became a fashion item at the hands of Coco Chanel, who elevated the seafaring staple in 1917 with her revolutionary women’s design.
To be unveiled at this year’s Hyères festival from April 25 to 28, the range features prints of hand-painted stripe patterns juxtaposed with Petit Bateau’s trademark striped knits. Prices range from 25 euros, or $34 at current exchange, for a children’s T-shirt to 125 euros, or $170, for a women’s dress. (Text Teuku Ajie)
As preliminary of the capsule collection NOWNESS has showing a film that uses interactive technology provided by Cinematique, giving the user the ability to build up a ‘basket’ of interest points without interrupting the viewing process. You can also pre-order one of 50 limited-edition Satu Maaranen marinières exclusively. Follow the link to watch the film: http://www.nowness.com/day/